You are a business owner who has decided to do the copywriting for your business.
You have an idea for your company, and you want to get it off the ground.
But there’s just one problem: you don’t know how to write copy that sells!
And while it can be tempting to try and tackle the task of writing copy on your own, I urge you not to take that route.
Here’s why your DIY copywriting isn’t working.
You probably don’t have the copywriting skills to effectively communicate what your product or service does.
It’s like trying to speak another language without studying it first. You can try and mimic what professionals do by following their lead — but that doesn’t mean people will be interested in what you have to say!
You’re not telling your audience how you can help them solve their problems.
Copywriters have extensive experience in understanding how to write copy for their clients. They understand that your audience wants to know how your product or service will solve a problem they’re having.
Good copywriters know that the right message, delivered at just the right time and in just the right way can make all of the difference.
You lack experience writing sales-oriented copy.
You might struggle with things like:
- Developing strong calls-to-action (CTA) and persuasive statements
- Communicating benefits effectively
- Providing proof of those claims
- Crafting alluring headlines that get attention
You make copywriting mistakes that are costing you sales.
Your copy is riddled with grammatical errors, typos and mistakes. These types of mistakes make it easy for readers to overlook your product or service.
You don’t want them to stop reading before they’ve gotten a chance to understand what you’re trying to say.
Don’t DIY copywriting if you don’t have to.
Copywriting is an industry unto itself with its own vocabulary and rules – it’s not something you should take on without professional help.
It’s like hiring a car mechanic to do your hair. You might think you’re saving money now but eventually, those costs will add up!
You’ll also most likely be missing out on huge opportunities because if your product or service isn’t well communicated then how many people are going to buy it?
Most importantly, there’s nothing more frustrating than trying to sell something to someone who doesn’t understand what they’re getting.
When it comes down to it — your business depends on generating sales leads. And if you’re not using good copywriting skills then I’m afraid there are no guarantees about what will happen with your sales funnel.
The truth is that people don’t know what they want until you show them. And good copywriters can do just that with the words they use and how those words are arranged on your webpage or in a brochure, email campaign or video ad.
I’m passionate about helping clients communicate their value so please let me help you and your business succeed now! You’ll thank me later.
Send me a message to learn how I can help.