Whether you’re writing a blog post, article or web copy for SEO, remember word count matters.
If you haven’t taken the time to focus on the length of your article yet, then this blog post is for you.
When it comes to content marketing, you must ensure your target audience gets exactly what they’re looking for, as effortlessly as possible.
When writing for search engines, SEO should be your number one priority. And it’s no mystery that longer articles rank higher in Search Engine Results Pages (SERPs).
However, just saying, “produce longer articles” doesn’t answer all of your questions.
You’re probably thinking:
“What’s the ideal ‘higher’ word count?”
“How do longer blogs rank better?”
“How can I know if I’m aiming for the right word count?”
If these questions sound familiar, then I’ve got you covered. In this article, we’ll answer all your questions regarding why word count matters in blogs.
Let’s get started:
1. Key Ranking Factor
According to Neil Patel’s, long-form content is proven to generate more traffic. One long-form is much better than a large scale of short content pieces.
The longer the content, the more it’ll help you rank in search engines.
Since the average blog post on the Internet, today is about 500 words, aiming for 1500-word pieces will give you a massive advantage.
That said, don’t just go around adding arbitrary words into your blogs. Instead, focus on covering the topic comprehensively.
According to a review of 912 million blog posts by Dean and Buzzsumo, longer content gets a lot more backlinks compared to the short-form.
That’s because people like and prefer to link to detailed resources because it helps their audience too.
The same study revealed that higher word content with more backlinks is considered the most effective factor for performing well in search engine rankings.
3. Higher-Word Content Provides More Value
Remember – Google doesn’t just care about a random number of words in your blog posts.
Rather, it prefers and tends to rank longer content more because it serves the audience better.
And when a piece of content serves readers better, it keeps them on the page for longer. And page time is a big factor when it comes to on-page SEO.
Since there’s more scope to add details in lengthier content, the piece automatically holds far more value instead of short content.
Aside from writing longer articles, you must keep keyword optimization in mind. Although longer posts pack more value, using the right keywords in the optimum amount is critical to your blog’s reach.
Using valuable keywords will help you properly optimize the posts.
While keywords are essential, there’s a limit to it.
Here are some quick keyword optimization tips:
- Avoid overusing keywords, stick to a 2% – 3% keyword density.
- Add digestible lines to drive more conversions.
- Include long-tail and relevant keywords.
- Highlight the CTAs.
5. Deciding on the Right Word Count
Longer content is usually more shareable and ranks higher than shorter ones.
The question is – what’s the perfect word count for your content?
Here are some quick tips to ace your longer content:
- Keep the article relevant to the topic.
- Avoid filler content.
- Offer as much insight as you can.
Keep in mind: no need to go overboard with the length. Cover all that is around your topic, and chances are, you’ll end up with a healthy length.
Keyword-stuffing will hurt the quality and make the readers go away. And that can result in rank drops, and even get your site removed from Google.
If you need help writing SEO-optimized copy for your blog, send me a message.