When you hire a copywriter, it can be like a magic wand for your business.
You may have the ideas and the content, but there is nothing like a seasoned professional to help you smooth your message into something that a reader can easily consume. However, not all copywriters are suited for every type of assignment.
For instance, health and wellness is a booming industry on the internet. Still, it requires a writer to have specific knowledge and training for the generated content to be interesting and competitive.
If you are in health and wellness, here are some of the criteria you can use to decide if a copywriter is right for you.
Hire a copywriter who specializes in a topic related to your field, such as nutrition.
Health and wellness is a saturated industry. If you want your audience to trust you above others, you must work with writers who can offer you specific knowledge that differentiates you from everyone else. But formal education is not everything.
Look for copywriters with demonstrated passion – perhaps someone who wants to work with you didn’t study nutrition. But they know all about Whole30 and have an informed opinion on whether celery juice will cleanse your liver or if it’s just a fad. Make sure you ask them questions about what motivates them and why.
Research, research, research!
Most copywriters worth their salt are also readers. If you haven’t found anyone with an education or a passion for your topic, don’t dismiss the possibility that someone you might work with is an expert investigator.
Tap into your network.
Reach out to people in your network and ask them for a recommendation. You can do this by creating a LinkedIn status asking for referrals.
If you know someone working with a copywriter, reach out to them and ask for a referral.
Now that you know what you need to do to find a copywriter who can take your brand to the next level, I’m happy to announce that I’m accepting new clients.
If you need someone to write copy for your beauty, health or wellness business, send me a message and tell me how I can help.