I’m sharing my easy three-step method for building your email list from scratch. This method works even if you’re a complete beginner when it comes to email marketing.
Step 1: Choose an email service provider (ESP) that’s right for you.
Many people who are new to email marketing don’t realize they need to do this step before sending out emails as a business owner.
You don’t want to use your personal email account to send out an e-blast to all your nutrition counseling clients. There are email marketing laws that require you to provide a way for recipients to easily unsubscribe or opt out of receiving your emails.
Did you know you can get fined up to $43,792 for each separate email in violation of the CAN-SPAM Act?
Many people who try to build their email list end up failing because they’re simply missing this crucial step.
“I think getting the ESP right is probably the most critical thing that an email marketer can do.”
The first thing you need to do in building your email list is to find the ESP that fits your need, so you get the results you want. Whether it’s ConvertKit, Flodesk, MailChimp or any other provider, you want an ESP that will increase your delivery rate and return on investment (ROI).
This process will go much more smoothly if you apply these tips and tricks:
- Determine what features you need now and the ones you’ll need in the future. Consider whether the ESP has a drag-and-drop editor, ready-made templates, mobile-friendly designs, personalized customer journeys and user-friendly automation.
- Look at what analytics the ESP provides. You want to be able to monitor email performance, engagement rates and list growth.
- Make sure your ESP integrates with other tools you use like Facebook, Google Analytics and WordPress.
Once you’ve selected your ESP, then you can move on to the next step.
Step 2: Create your lead magnet.
The next thing you need to do is create your lead magnet to get people to sign up for your email list.
When I first started trying to build my email list, I made a lot of mistakes. And now that I’ve helped others do it, I found that people tend to make the same mistakes.
Here are the top three mistakes and how to avoid them:
Your lead magnet isn’t designed to attract your ideal client. Before you create your lead magnet, determine what content your ideal client will find helpful. Provide that content in the form of a downloadable digital product in exchange for signing up for your email list. Once you have your potential client’s email address, you can now send them emails selling them on a product or service related to the content you provided for free.
Your lead magnet doesn’t have a welcome or closing page. Take the opportunity to briefly describe what the download is, how to use it and who you are.
You didn’t set up a follow-up email sequence. Don’t miss out on your chance to build a relationship with your new subscribers. If you’re a dietitian, you may have provided your new subscribers with a sample meal plan. In your follow-up email sequence, you can invite them to join your Facebook group, request feedback on the sample meal plan or ask them to book a call for a free nutrition consultation.
Step 3: Create a landing page and drive traffic to your website.
At this step, you’re likely to notice you need a way to drive people to your website so that they can download your lead magnet. So, what you need to do is create a landing page.
I still remember the first time I was doing this step and trying to get people to sign up for my email list. I made the mistake of launching my lead magnet without a plan to promote it.
When I was ready to share my lead magnet with the world, I didn’t do enough to make sure it got as many eyes on it as possible. A great way to do this is to promote your lead magnet via your blog, emails and social media channels.
But first, you need a landing page so it’s easy to link to. It’s not only a way to drive traffic to your website, but it also builds your brand and improves search engine optimization (SEO).
Now that you know how to build your list, the only thing left to do is take these steps and implement them.
The sooner you get started, the sooner you’ll have a list of subscribers ready to connect, engage and eventually purchase your products or services!