With every business fighting for a customer’s attention, you will be at a disadvantage if you don’t make your website simple and attention-grabbing with compelling homepage features.
Your website is your online personality, so you need to know if it is sending the right message or not.
Your customers need to be immediately impressed when they visit your website. People buy from people they trust and you can develop that trust through the homepage of your website.
Here are six features your homepage should have:
The first thing visitors should notice about your website is your value proposition. Your headline should communicate what you’re offering within a matter of seconds.
You can further explain what you do by including a sub-headline.
2. Easy navigation
To keep your visitors glued to your website and go where you want them to go, you need to make it easy to navigate. A drop-down menu or sub-navigation will work better on a large site with many pages.
If you have a lot of information, a search box will help visitors find what they’re looking for.
Remember, simplicity is key.
3. Call to action (CTA)
When someone visits your website, you want them to do something. Don’t leave it to them to figure out what you want them to do.
Tell them by adding a call to action. This is what you want visitors to do when they visit your page.
Whether it is to sign-up for a free ebook or subscribe to your newsletter, you need to make it clear and direct. Limit the actions to just one task if you can so visitors don’t get confused and leave your site without taking any action.
The easier and more intriguing you make it for the visitor to click the CTA, the better the chance they will invest time in browsing your website.
4. Contact information
You don’t want to lose a prospective customer to a competitor because you made it difficult for them to get in touch with you. You should make it easy for visitors to contact you.
Be sure to include your social media handles at the bottom of the page or the top right corner.
It can be disappointing to have a lot of people enjoying your web content and design but not booking a call or purchasing your product.
5. Hero Image
A picture is worth a thousand words. This cannot be overlooked when it comes to your homepage.
You should complement your written content with high-quality images that convey the message you are trying to get across.
Humans are more drawn to visually engaging pictures.
6. Content offer
Offering your visitors great content they have an interest in will generate more leads for your business. This can be a free ebook, checklist, or mini-course.
This is an alternative for visitors who are not ready to buy now and need additional education on what you’re offering before they make a purchase.
Need help writing copy for your website? Send me a message.